When did “fresh” juice stop meaning fresh? As national juice brands prioritize shelf life and distribution, bottles labeled raw and cold-pressed can spend weeks—or even months—before they reach you. At Green Farm, we believe freshness matters. Real juice is perishable. It’s made from fresh produce and meant to be enjoyed fresh. So before you grab that bottle from the cooler, ask a few questions: How was it made? How long has it been sitting? And is it really as fresh as the l